The International Franchise Association (IFA) has unveiled plans for the world’s largest franchise exhibition, forming a new partnership with renowned event organizer Fortem International. Scheduled for May 9-10, 2025, the IFA World Franchise Show will take place at the Miami Beach Convention Center in Florida, showcasing hundreds of brands to an audience of thousands of entrepreneurs.

A Vision for Franchise Exhibitions

In their newly announced partnership, the IFA and Fortem International aim to revolutionize franchise exhibitions. "Our goal is to build the world’s largest event to drive growth of the franchise sector in the U.S. and internationally, foster innovation and connections, and showcase the strength of franchising in the U.S. and its potential to a worldwide audience," stated an IFA news release. Established in 1960, the IFA is the oldest and largest organization advocating for franchising globally.

Positive Outlook for Franchise Growth

Projections are highly optimistic for franchise growth this year. According to the IFA 2024 Franchising Economic Outlook generated by FRANdata, total franchise output is anticipated to rise by 4.1%, from $858.5 billion in 2023 to $893.9 billion in 2024. The franchising sector's gross domestic product is set to increase by 4.3% to $545.8 billion, surpassing the overall U.S. GDP growth rate which is estimated to be around 2%.

Overview of the IFA World Franchise Show

“The IFA World Franchise Show will rethink franchise expos with IFA’s commitment to responsible franchising,” said IFA President and CEO Matthew Haller. He emphasized that franchisee education and due diligence will be top priorities of the show’s agenda, promising an “innovative format and unmatched education and professional development opportunities.”

The event will feature a wide array of reputable brands, supplier experts, and aspiring small business owners. “We look forward to partnering with Fortem so we can further expand the opportunities created by franchising and bring these incredible businesses to more people here in the U.S. and around the world,” Haller added.

In agreement, Nick Moss, founder of Fortem International, said, “This exhibition will establish a new standard for franchise events, providing exceptional value and opportunities for success within the industry and introducing new elements to enhance the overall experience for all participants. [The show] aims to create a dynamic and progressive environment that exceeds the expectations of all stakeholders.”

About Fortem and IFA

The IFA promotes franchising goals through government relations and public policy, proactive media relations, and educational programs. Its members include franchise companies from over 300 business format categories, individual franchisees, and companies supporting the industry in business development, law, marketing, and technology.

Based in the United Kingdom, Fortem International is renowned for acquiring established industry exhibitions and revitalizing them with modern approaches. To view a brief video of Haller announcing the partnership with Fortem International and their collaboration on the Miami Beach expo, click here.