If you keep a close eye on restaurant trends, you may have noticed that Gen Z and Millennials are leaning into digital service. As more businesses incorporated online delivery and takeout channels, these tech-savvy generations gravitated toward them. Now they’re comfortable this way. As the industry eases toward recovery, order by phone and pay by phone are both taking off within these age groups.
Photo by Priscilla Du Preez on Unsplash
Order By Phone, Even For Sit-Down Service
Technological developments over the past few years have made contactless experiences so commonplace, they won’t end with the pandemic. Instead, QR codes at the tables enable customers to scan and pull up a digital menu in-store. There, they can browse and buy at leisure, with all the customizations. It’s a very convenient, safe, contactless experience.
At eatOS, we believe in creating one technological ecosystem. Restaurants run smoother when POS all talk to each other. That’s why we make sure we have touch-free payment devices too, to round out the meal on a high note. The transaction is the last (and least pleasant) part of dining out, so streamline it with easy payments so customers’ last memory is fond before walking out the door.
Meanwhile, smart POS systems also can integrate rewards programs for greater customer retention. When they have discounts and deals to work towards, they’re more likely to return again and again. Once visiting becomes a habit, you’ll have regulars who order by phone every week.
Building a Customer Base
Digitizing loyalty programs makes them an even stronger tool. Punch cards worked in days past, but now customer profiles automatically apply rewards points to their order. It’s faster, easier and they never miss a chance to save.
Surveys suggest that more than half of Gen Z and Millennials prefer to order by phone and pay digitally too. Additionally, 31% would be more inclined to go somewhere specifically because of these features. As this technology became ubiquitous over the pandemic, customers got used to the ease of use. Incorporate the trend into sit-down seating via QR codes and the app, and you’ll convince these younger audiences to dine in with you as full-service returns. Especially if you’ve never specifically catered to these age groups before, this can be a huge draw to generate more profit.
Make your order by phone feature even better by connecting more devices into the system to improve the flow of operations, and thereby the customer experience. Self-Service Kiosks, Kitchen Display Screens, mobile tablets, and related technology makes for a smoother overall experience.
Photo courtesy of eatOS
Order By Phone with eatOS
Online ordering works best with our personalized, branded mobile app through orderOS as well as our Point of Sale. We make ordering and paying by phone simple with our features like QR codes for dine-in guests. We also offer real-time menu syncing capabilities, so you can update the menu at any point in the workday and have it automatically disseminate to every device in the store. No more disappointment when a server has to come back to announce that the kitchen is out of fish.
When it comes to mobile payments, guests have their pick. Our agnostic processors take almost any transaction type, including mobile wallets. Near-field communication, in-app payment, and paying online through the digital menu provide multiple options for contactless transactions. Guests can choose whichever makes them most comfortable.
eatOS offers an all-in-one cloud-based eco-system exclusively for restaurants. From Point of Sale to Contactless Ordering, Pay & Order at Table, Kitchen Display System, Customer Facing Display, Online Ordering APP / Website and Workforce Management there is everything to help a restaurant succeed no matter the size. Click Here to Schedule a demo to learn more about how your restaurant can make a smooth transition into the world of restaurant technology made simple.
