Running a bar or brewery involves more than simply pouring pints and mixing martinis. With the right promotional tactics, you'll tap into a well of profitability and have the good times (and drinks) flowing. Ready for a round of ideas that will have your till ringing to the tune of clinking glasses? Let's raise the bar!
Pouring Creativity into Promotions
1. Happy Hour: Refined
The age-old charm of happy hour is something that just cannot be matched. How about a little spice in the form of themed happy hours? Take 'Prohibition Thursdays' or 'Flapper Fridays', wherein drinks from that era would feature at discounted prices. Regulars and new customers alike will rush for the taste of nostalgia (and a good deal).
2. Tap Takeovers and Guest Brews
Invite a local brewery for a “tap takeover” or spotlight a rotating guest beer each week. This not only supports fellow local businesses but also keeps your menu fresh and exciting.
Crafting the Experience
3. Mixology Masterclasses
Want to stir up some excitement? Host mixology classes where patrons learn to craft their signature cocktails. It’s interactive, and fun, and they’ll likely stay to enjoy their concoctions.
4. Beer and Bites Pairings
Nothing goes better with a foamy beer than a well thought out snack. Create pairing menus offering bite-sized delights with recommended brews, turning an average night out into a culinary adventure.
Expanding Through Tech and Trends
5. Online Buzz Building Challenges
Launch social media challenges, such as posting about favorite drinks with a unique hashtag. Offer a reward for the best post of the week to engage and attract a digitally savvy crowd.
6. Create an Appetizing Incentive
If tech's your thing, create an application where customers earn points based on every visit, usable for discounts or free. It encourages repeat business; it's also a rich source of real-time data pertaining to customer preferences.
Weekend Wonders
7. Loyalty Nights for Locals
Create an evening where locals with domicile proof get special discounts, creating a sense of community as well as word-of-mouth buzz.
8. Themed Trivia and Game Nights
Get people competing with weekly-themed trivia or game nights. From pop culture to sports, the themes are customizable to your different types of customers. Bragging rights and a bar tab will fill seats.
Be Events
9. Celebrate the Niche
Obscure holidays are marketing gold. Host events centered around little-known celebrations, like 'International IPA Day' or 'National Gin and Tonic Day'. It's quirky, it's fun, and it's Instagrammable.
10. VIP Tasting Events
Who doesn't love feeling exclusive? Host closed-door tasting events for members or VIP customers to sample new and limited-edition brews. The exclusivity factor will build loyalty and create a community of brand ambassadors.
Conclusion
Now that your creative casks are overflowing, it's time to implement these promotional ideas and transform your bars and breweries into profit powerhouses.
Thirsty for success? Click here to book your personalized demo at eatOS, and let's brew up a storm of creativity and profitability! From happy hour happenings to exclusive tasting events, our strategies are the perfect cocktail for turning promotions into profits.
Raise the glass to a new era in your establishment; these ten tips are just a sip of what's possible. Cheers to profits that will leave you heady with success!
