In the fast-changing world of restaurants, the best way to be always ahead of the rest is to ensure that innovation plays a key role in raising the customer experience. While great food and excellent service are key, there is a quiet savior who works behind the scenes in legitimizing your business: the customer-facing display.
After all, the digital marvels are far superior to the simple purpose of showing menus. These will become the dynamic way to hopefully communicate trust, transparency, and even tips! Research by QSR Magazine indicates that display systems facing customers can reduce wait times by up to 40%. This improvement in service speed leads to higher customer turnover and satisfaction Let's delve into the gains of customer-facing displays.
Gain Trust with Transparency
The static menu age and the shadow of doubt over pricing are laid to rest because the customer display will allow you to show the offerings with attractive visuals. Here's how that moves the needle on trust:
Real-time Updates
Prices fluctuate, and specials often change daily. Customer displays ensure that your menu is consistently updated with the latest information so your patrons don't get confused and frustrated.
Detailed Descriptions
Go beyond just the name of a dish. Customer displays offer plenty of room for promoting fresh ingredients, cooking methods, and dietary considerations. This can help the consumer make the right choice with confidence and willfully put their trust or savings in your hands.
Promotional Clarity
Offers and combos can be well displayed with uttermost clarity on customer displays, therefore being aware of all of the offers and potential value that can occur. Transparency creates trust and the feeling of a partnership with your institution.
Engaging Customers and Increasing Tips
Customer displays are more than informative; they engage your customers. Here's how they subtly suggest and persuade your customer to leave a nice, big tip:
Visual Storytelling
Forget the overload of words. Display with high-quality images and short videos that showcase your signature dishes in their full, tasty splendor. The appetizing visuals will whet the appetite and increase cravings, creating a perfect dining experience that your customers wouldn't mind appreciating with a gratuity.
Highlighting Staff Recommendations
Displays for customers can also help in establishing staff recommendations and guiding customers to what your staff enjoys most. This personal touch is an amazing point to be proud of and a subtle insinuation to the customer to rely on the team's intuition. Customers who feel well-guided will more frequently show their gratitude through better tips.
Promoting Tipping Options
Let's be honest: most often, the customer is taken aback when you provide them with a tip prompt. With customer displays that can show multiple payment options, including contactless ones, you essentially imply a tip to the customer. This makes the process much more seamless, and the customers that much more guilt-free, and unafraid of emerging awkwardness.
Beyond Tips: The Power of Upselling
While it is one of the key features, customer displays do more than act as a digital tip jar. Without being pushy, you can easily upsell:
Model Add-on Symbols
Appetizers, desserts, and specialty drinks all can be displayed with appetizing photographs and descriptions. In this way, you provide your customer with a rather unsubtle nudge that they deserve one more treat, which further raises the value of their average order.
Promote Happy Hour Offers
Use the digital signage customer displays to advertise your happy hour. Attract customers to stick around and drink up with an awesome deal.
Promote Local Delicacies
Encourage local favorites or in-season delicacies that give your customers a new experience with each visit.
Remember, the key to success with customer displays is keeping them fresh dynamic, and up-to-date:
Keep Content Fresh
Swap out visuals, descriptions, and promotional offers often to make it interesting for customers who might visit time and time again.
Dayparting
Showcase breakfast items in the morning? Display happy-hour apps at night.
Incorporate interactive features.
Interactive displays allow customers to customize their orders or learn more about menu items for deeper interest and greater satisfaction.
Call to Action: Unleash the Power of Customer-Facing Displays
In a competitive landscape, every edge counts. Customer displays are not just screens; they are powerful tools for shifting trust, engaging diners, and, most importantly, growing tips and revenue in the digital age. Step back and watch your restaurant flourish in the magic of seeing it happen.
Unlock the potential of customer-facing displays: Take a look at displays that we have listed on eatOS. Our displays seamlessly blend with the existing systems in your restaurant making it easier to adapt. Build the future of your restaurant with us today.
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