One of the most important things to consider in growing a small business is recognizing the wants and needs of your customers. Not only that, it should be bounded by the age groups you serve. Of course, the most popular are Gen Z customers. It refers to those who were born between 1997 and 2012. Moreover, they now range in age from 10-25 years old and almost 20 percent of the U.S. population.
The study shows that age has its perspective and behaviors, which require a specific marketing strategy. A marketing plan that may target millennials and other generations is needed significantly. Moreover, you must consider adding tactics and strategies that serve the fast-growing consumer segment. Eatos gives you some insights on how to market to Generation Z.
1. Focus on conversation, not mass communication on social media channels
On most occasions, Gen Z is believed to be a generation that existed before the evolution of social media and mobile devices. They are more focused on authentic conversations than growing their friend count. People in this generation opt to look for personal connections through anything they do on social media, even trying to use newer social media platforms such as Tiktok, Twitter, and Instagram. Furthermore, It’s essential to be aware of these platforms, understand how they work, and add them to your list of outreach channels when doing Generation Z customers’ marketing.
2. Sell less, help more
Remember that your marketing is intended for Gen Z and should not just focus on the product or service you offer. The demographic group doesn’t respond to sales pitches. Instead, they want a helpful brand, or they want to collaborate with a brand. Either way, it’s a different approach to how you interact with them.
As a restaurant owner, you need to be sensitive to their wants and feeling. It is best if you will explain it to them. Show your creativity by creating guides, tutorials, and tip-based articles about this generation’s problems and concerns.
3. Deepen your mobile marketing efforts
We all understand that everybody wants to deepen the meaning of each online transaction. However, generation Zers account for 40% of all mobile users, and many rely primarily on mobile wallets and social payments. It could mean that you, as a business owner, should ensure that your mobile outreach responds to those expectations. For example, formulate ways to get in instantaneous page load options. Also, consider using push notifications to enhance the mobile experience for the average Gen Z customers.
4. Keep your website looking fresh
Gen Z comprises tech-savvy consumers, thanks to their digital connection since birth. These customers can quickly tell if your website is outdated. As a result, it could affect their decision to purchase from you. Worst, they will go with a brand that offers current content, helpful advice, and continually updated information directed at their interests.
5. Change your language
Part of the marketing strategies you should adopt is dealing with their language. It is essential so that it will resonate with the Generation Z persona. Please take this as an example; Gen Z doesn’t use checking accounts anymore since they are accustomed to debit and credit cards and contactless payment methods. Instead, it is clever that you need to focus on language for mobile payments. Likewise, you will use phrases like “on-demand orders” and “tap to pay.”
6. Be more visual
It will speed up your goal if you become more visual when marketing to Generation Z customers. It is a vivid way to acknowledge their preference for social platforms while addressing language differences. Both images and video content can achieve this Gen Z marketing objective. Today a
Many companies are doing it, and there’s a lot you can accomplish messaging-wise in the eight seconds that Tiktok and InstagramReels offer.
7. Focus on the positive
Gen Z likes collaboration, focusing on positive experiences, and supporting social causes. If they choose a particular brand, that company does an exceptional job of doing positive things to help a group of needy individuals. For example, For every group or family meal purchased worth (specify the amount), one free box meal is donated to help those in need. Those important feel-good moments create a connection and bond to the brand.
